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Videos
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Citation

Sciarretta, C. (2024a, April 24). Media Metrics. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/media-metrics


Research papers

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds


Videos

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Gentedemente, Natura & Co (Avon)
April 24, 2024
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Citation

Kohan and Bocanegra (2024a, April 24). What Do Women Think? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-do-women-think--12386


Videos

Manuel Caro

Manuel Caro is a leading consultant in the exponential transformation of companies with more than 29 years of experience in marketing and digital business. A Systems Engineer from the Universidad de los Andes in Bogota, he has led more than 650...

Catalogue: Latin America 2024
Author: Manuel Caro
Company: MDE Consulting Group
April 24, 2024
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Citation

Caro, M. (2024a, April 24). Manuel Caro . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/manuel-caro-


Videos
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Citation

Fernandez, P. (2024a, April 24). Rainbow of Responses . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/rainbow-of-responses-


Videos
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Citation

Mociulsky, M. (2024a, April 24). Painting Tomorrow. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/painting-tomorrow


Videos
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Citation

Mizrahi, A. (2024a, April 24). Hues of Innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/hues-of-innovation


Videos
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Citation

Garcia-Garcia and Barrera (2024a, April 24). AI in Conversation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ai-in-conversation


Videos

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape-12390